It is estimated that for a child in kindergarten today, 65% of the jobs they will apply for do not exist yet. Times are changing quickly and mostly through fields of technology and innovation. Think of where you were ten years ago, that’s in 2007. If someone told you then, there would be a friendship app that brings in more traffic than porn, would you believe them? Imagine trying to tell your parents five years ago you’re getting home in an unknown person’s car that you’ll book to pick you up at anytime of the night. Such is the time we live in now, and things are only getting started..
Because of this big spike in innovation and online technology, there are companies which now employ people only to deal with the digital side of doing business. And these employees are making some serious moola. If you’re looking to do a career change or advising a young person on which career path to take, you should put heavy consideration on a digital careers. Just to give you an idea, this is what the landscape looks likes internationally, with a requirement of 75 000 listed jobs in 2015 for the field “digital marketing” and related fields
In Africa, the trend follows a similar vein. Below is a breakdown of the top paying digital jobs in Nigeria, Kenya and South Africa
Jumia has just released it’s white paper on Nigeria Mobile Trends in Africa
The paper disclosed that there are 960 million mobile subscriptions across Africa – an 80% penetration rate among the continent’s population. Internet penetration is at 18% with 216 million internet user, statistically each Nigerian subscriber owns an average of 2 Subscriber Identification Module (SIM) cards. With market reach is huge and with the fast growing rate of new entrepreneurial ventures in the country, the need for digital services is sharply on the rise.
Here are the top paying jobs in Nigeria for the digital field. According to Tobi Asehinde, from Digital Marketing Skill, you’re looking at an average of 100 000 Naira monthly salary for these jobs.
Digital Marketing Manager
Content Marketing Manager
Inbound Marketing Manager
Social Media Marketing Manager
Search Engine Marketers
SEO Experts Conversion Rate Optimizer Manager
Although Kenya and Tanzania are great hubs for digital innovation (the home of M-Pesa), the job market hasn’t caught on just yet. It could be that with the high usage of social media networks (Kenya rates as one of the top 5 regions globally for Twitter) people rely soly on the current social media platforms for business networking. For formalised employment in Kenya, we’re looking at a monthly average salary of 25,000 – 40,000 Ksh. Below is a job prospect and skills you would need to work in Nairobi
Requirements for the Digital Marketing Job in Nairobi
- Proven working experience of at-least 3 years in social media/Digital marketing
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Fluency in English
- BS in Communications, Marketing, Business or Public Relations
Quite an advanced market in terms of digital careers, so much so that Deloitte has one of it’s global hubs for Deloitte Digital in the country. The regional hub for tech and digital innovation, Cape Town, christens itself with the name Silicon Cape.
Here is a table of the top paying jobs in the digital field in South Africa. The monthly salaries are indicated in South African Rand.
So what do these jobs actually entail?
Well the big boy Digital Programme Manager would encompass and manage all of the fields listed below it. An actual job spec taken in April 2017 for a Digital Programmes Manager in Cape Town offered over 1 million ZAR annually for this position. You’d have to bring in the big guns: they require at least five years industry experience in the same market, a postgraduate degree and project management certification if not an MBA.
For all the other jobs, the more experience and qualifications you have, the higher your chance of scoring a paycheck toward the end of the spectrum. For internships, grad programmes and job specifications in South Africa, have a look at Recruit Digital
If you’re interested in any of the jobs listed for regions anywhere in the world, have a look at indeed.com
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