digital marketing for africa


NubiaNetwork has the long term aim to be a business directory for entrepreneurs, investors, graduates and interns in South Africa. Being a former Witsie and personally touched by the FeesMustFall action, it occurred to me that one solution would be to build a sustainable black economy in the country. The times are changing so quickly.  It is said that for a child in primary school, 65% of the jobs that they will apply for do not exist yet. So how do we develop our children and an economy in a world that is so uncertain?
I did my undergrad in Science and thereafter a postgrad in Business Administration. I worked at a chemical company I loved for over five years, implementing projects in Africa and travelling to Europe for training and development. But at some point I felt a lack of purpose and meaning to what I was doing.
I quit my job cold (do not try this at home folks, not a good move) and had a burnout induced breakdown for a few months. I am entirely grateful to family and friends during this time for helping me through it. At some point I started brainstorming on what I could do for a living. What would I do everyday for the rest of my life?  I think it is the most difficult question in the world.
So I did some online courses in fields I’d never even heard of until a few months ago. I completed, with distinction, Diplomas in Digital Marketing, Web Development, Mobile App Development, Blogging and Content Creation, amongst a few others.
Then I thought, for the idea of a building a black economy by starting a business network, what credibility would I have if I had not started a business on my own?
Using what I’ve learnt in the new courses and  my skill set developed over the years at my previous employment, I decided to set up a business called
The online business activation agency is my first attempt at setting up a business to develop a broader network. Future plans include hosting industry event days for fields such as “construction”, “restaurant”, “ICT”, etc., where business startups and entrepreneurs can meet partners, investors and interns who are looking for experience and exposure in black owned businesses in South Africa.
They say the best time to plant a tree is yesterday. The second best time is today.
ke Nako,
Candice Simone